What is Search Engine Optimisation (SEO) ?
Sunday, October 5th, 2008 | search engine optimisation
What is search engine optimisation (SEO)? Search engine optimisation (SEO) is the practice of improving a website to increase its relevance to specific keywords and the traffic the site receives from search engines such as Google, Yahoo and MSN.
An initial important factor is what people search for. Keyword research is vital and optimising a website primarily involves choosing the right keywords for your business and editing the on page content to increase its relevance to specific keywords.
A websites structure or navigation is important too. How easy is your content to find for visitors and for search engines. Because of this it is important to consider seo when a website is being designed rather than to try and retrospectively apply it.
Another important factor is links. Quality links to a website will help search engines find your site.
Search engines are a tremendous source of free traffic that shouldn’t be ignored by any company, large or small. They are the place for most people where they start their search for information, products or services. If your site cannot be found by search engines you might miss out on visitors to your business or website provided via search.
Fuze Design offers search engine optimisation (seo) to optimise websites to work better in Google, and get more free traffic from it. For more information contact us.
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